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Incomparable,
like you.

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Glad to have you here

WELCOME!

Let's share a little about our successful journey guided by the mission of delivering maximum training performance in an environment of luxury, refinement and sophistication.

Learn a little about the problem and solution that drives our business.

Why do those looking for exclusivity need to hire a personal trainer and own a gym?

Impact of the problem

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Quantos milhões de pessoas investem em personal trainner ou deixam de cuidar da própria saúde por falta de um atendimento exclusivo e personalizado por desconhecer as funcionalidades de uma academia?

Solution

Opportunity to be UNCOMPARABLE

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Market shortage

The gym market today is divided into lowcoast gyms and premium gyms. Both offer practically the same services and differ only in price.

Yen Bills

Cost benefit

At an O2, the customer will enjoy an all-inclusive service with the utmost in refinement and sophistication, with individual or group support for a lower cost than hiring a personal trainer 3x a week without the gym fee.

Mergulho no mar

Blue ocean

In Brazil, the luxury gym market relies on specific neighborhood initiatives without expansion plans.

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Unparalleled truth. Impeccable confidence.

Incomparable, like you.

We are proud to have been delivering a service for two years with the highest frequency and renewal rates on the market, which proves the excellence and delivery of the service.

We are proud of these numbers

90%

Percentage and frequency

75%

Renewal percentage

50%

Net margin on sell out

250

Clientsfor break even

1/2

The implementation cost compared to the biggest player on the market

Why are we incomparable?

PURPOSE

Transforming lives through humanized care in high-performance physical activity in a service of refinement and sophistication in physical activity.

CONCEPT ​UNIQUE

Innovative format distributed across three pillars: sophisticated and refined architecture, all-inclusive service and performance training.
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Architecture

 MARCOS DOURADO PROJECT

Project focused on refinement and sophistication to transform the training environment into a "home" aspect and, therefore, make the space more pleasant and less hostile for new members. Curtains, sofas, armchairs, paintings and works of art make up O2.

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All Inclusive

We know the importance of physical activity in everyone's life, but we recognize that external factors often lead to demotivation in training. For this reason, O2 proposes to deliver a complete hotel service so that our members have maximum comfort.

fruits and snacks

An exclusive lounge with nut and green apple snacks available every day.

towels and changing rooms

Cold and natural face towels for training, bath towels and changing rooms equipped with Truss shampoo and conditioner, dryer, straightener and steamer.

refrigerators

Refrigerators scattered with bottles of sparkling and still water, energy drinks.

pre and post workout

Coffee beans, capsules and post-workout protein

Training
of performance

We pride ourselves on delivering an excellent service that delivers results. At O2, our members undergo a 360 assessment monthly with a multitude of indicators and during the week, through our app, they can choose a coach for personalized support in groups of a maximum of 4.

What they say about us

The gym market

US$

96 bi

This is the value of the gym market, according to IHRSA – International Health, Racquet & Sportsclub Association.

BRASIL

Brazil is the second largest market in the world in terms of number of units in operation.

Number of units in operation

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BRASIL

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10,3mi

clients

4,92%

penetration

We occupy seventh position in the average number of students per gym.

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64,1mi

clients

21,2%

penetration

Average number of clients per gym

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BRASIL

11°

However, we are far below the revenue potential, in eleventh position (dollars)

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SETOR FITNESS

8bi

The fitness sector in Brazil generates around R$8 billion per year, which represents 3% of the entire services market and 0.13% of the national Gross Domestic Product (GDP).

Penetration by region

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Penetration by State

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The luxury market in Brazil

CONSUPTION 
 

+50%

+64 %

São Paulo

Sales increased by 50% in 2022 (Brazilian Association of Luxury Companies)

+21  %

Porto Alegre
Belo Horizonte

+32 %

Rio de Janeiro

+16  %

Curitiba
Brasília

MILLIONÁIRES
 
 

+
115%

Global Wealth Report 2022, released by Credit Suisse, the number of Brazilian millionaires is expected to increase 115% by 2026, exceeding the estimated average for the world (40%) in this period.

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channels of
revenue

- Check in

- Tuition

- Brand products

- Media spaces

Comparative

Investment / Result

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1200 units in the country

Third largest gym chain in the world

Share on IBOVESPA R$ 13.90

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        Cotas O2


51%

O2                  51%                 1mm
Other       49%                3mm

O2                  51%                 0


Other       49%                4
mm

 
Disproportionate distribution of profit guaranteeing 1.5% from the 6rd month of operation.

Partner profile: PR with local relationships

Welcome to our world

Implementation cost

Obra: R$ 2000 m2

Equip: R$ 3.5kk

Total: 7.5kk

Obra: R$ 1500 m2

Equip: R$ 2.5kk

Total: 4kk

Sold Out Billing

R$ 375.000,00 a

R$ 700.000,00

R$ 320.000,00 a

R$ 800.000,00

Student capacity

2500 a 5000

400 a 1000

Operation cost

R$ 250.000,00 a

R$ 400.000,00

R$ 200.000,00

R$ 300.000,00

Ticket Médio / Break even

R$ 150

2500 CLIENTS

R$ 800

250 CLIENTS

Competitors

More than 10 major players

None

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Return per unit

4mi

Start Investment

250

Clients for
balance

600 m2

Minimum size

36 m

3%

Payback
(meses)

ROI average
monthly

700

R$ 800

average number of students

Ticket
médio

25k

180kwv

CTO estimated

Energy

650 k

Profit in the first
12 months

50%

Cost percentage
fixed after 1 year

200kg/m2

Lage support

Expansion in
5 years

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In operation

Expansion plan

Fortaleza

Belo Horizonte

Sâo Paulo

Curitiba

Porto Alegre

Brasília

Goiânia

Paulo Albuquerque

(61) 99639-0961

pv@o2fitness.com.br

o2fitness.com.br

@o2brasilia

@o2goiania

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