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Entenda  a revolução do fitness

Requinte, sofisticação e serviço de excelência

CONCEITO
​ÚNICO

Formato inovador distribuído em três pilares: arquitetura sofisticada e requintada, serviço all inclusive e treinamento de performance.
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arquitetura

PROJETO MARCOS DOURADO

Projeto focado no requinte e sofisticação para transformar o ambiente de treino em um aspecto de "casa"e, portanto, tornar o esoaço mais aprazível e menos hostil para novos membros. Cortinas, sofás, poltronas, quadros e obras de arte compõem a O2.

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All Inclusive

We know the importance of physical activity in everyone's life, but we recognize that external factors often lead to demotivation in training. For this reason, O2 proposes to deliver a complete hotel service so that our members have maximum comfort.

fruits and snacks

An exclusive lounge with nut and green apple snacks available every day.

towels and changing rooms

Cold and natural face towels for training, bath towels and changing rooms equipped with Truss shampoo and conditioner, dryer, straightener and steamer.

refrigerators

Refrigerators scattered with bottles of sparkling and still water, energy drinks.

pre and post workout

Coffee beans, capsules and post-workout protein

Training
of performance

We pride ourselves on delivering an excellent service that delivers results. At O2, our members undergo a 360 assessment monthly with a multitude of indicators and during the week, through our app, they can choose a coach for personalized support in groups of a maximum of 4.

What they say about us

The gym market

US$

96 bi

This is the value of the gym market, according to IHRSA – International Health, Racquet & Sportsclub Association.

BRASIL

Brazil is the second largest market in the world in terms of number of units in operation.

Number of units in operation

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BRASIL

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10,3mi

clients

4,92%

penetration

We occupy seventh position in the average number of students per gym.

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64,1mi

clients

21,2%

penetration

Average number of clients per gym

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BRASIL

11°

However, we are far below the revenue potential, in eleventh position (dollars)

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SETOR FITNESS

8bi

The fitness sector in Brazil generates around R$8 billion per year, which represents 3% of the entire services market and 0.13% of the national Gross Domestic Product (GDP).

Penetration by region

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Penetration by State

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The luxury market in Brazil

CONSUPTION 
 

+50%

+64 %

São Paulo

Sales increased by 50% in 2022 (Brazilian Association of Luxury Companies)

+21  %

Porto Alegre
Belo Horizonte

+32 %

Rio de Janeiro

+16  %

Curitiba
Brasília

MILLIONÁIRES
 
 

+
115%

Global Wealth Report 2022, released by Credit Suisse, the number of Brazilian millionaires is expected to increase 115% by 2026, exceeding the estimated average for the world (40%) in this period.

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channels of
revenue

- Check in

- Tuition

- Brand products

- Media spaces

Comparative

Investment / Result

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1200 units in the country

Third largest gym chain in the world

Share on IBOVESPA R$ 13.90

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        Cotas O2


51%

O2                  51%                 1mm
Other       49%                3mm

O2                  51%                 0


Other       49%                4
mm

 
Disproportionate distribution of profit guaranteeing 1.5% from the 6rd month of operation.

Partner profile: PR with local relationships

Welcome to our world

Implementation cost

Obra: R$ 2000 m2

Equip: R$ 3.5kk

Total: 7.5kk

Obra: R$ 1500 m2

Equip: R$ 2.5kk

Total: 4kk

Sold Out Billing

R$ 375.000,00 a

R$ 700.000,00

R$ 320.000,00 a

R$ 800.000,00

Student capacity

2500 a 5000

400 a 1000

Operation cost

R$ 250.000,00 a

R$ 400.000,00

R$ 200.000,00

R$ 300.000,00

Ticket Médio / Break even

R$ 150

2500 CLIENTS

R$ 800

250 CLIENTS

Competitors

More than 10 major players

None

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Return per unit

4mi

Start Investment

250

Clients for
balance

600 m2

Minimum size

36 m

3%

Payback
(meses)

ROI average
monthly

700

R$ 800

average number of students

Ticket
médio

25k

180kwv

CTO estimated

Energy

650 k

Profit in the first
12 months

50%

Cost percentage
fixed after 1 year

200kg/m2

Lage support

Expansion in
5 years

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In operation

Expansion plan

Fortaleza

Belo Horizonte

Sâo Paulo

Curitiba

Porto Alegre

Brasília

Goiânia

Paulo Albuquerque

(61) 99639-0961

pv@o2fitness.com.br

o2fitness.com.br

@o2brasilia

@o2goiania

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